We're incredibly excited to be bringing you the first annual dealership customer engagement report. Based on unique and proprietary research, the report evaluates the current landscape of dealership communications - both from the perspective of dealerships and their customers.
Read the report to discover:
- The key challenges dealerships face when trying to communicate with customers - for instance, did you know that 94% of service advisors say customers expect their car will be ready earlier than realistic?
- What customers want from dealerships in terms of communications - and how dealerships stack up. This includes the revelation that 29% of customers say the quality and speed of communications are the most important factor when choosing where to have their car serviced.
- What steps dealerships can take to improve their customer communications. We found that 82% of service advisors use the phone as their primary method of communications - it's time for that to change.
Fill in the form on the left to download the report - we hope you find it interesting reading.