Our latest research revealed that 72% of customers think it's important to communicate digitally when it comes to car servicing. Yet 82% of service advisors still reach for the phone every time. How do you bridge the gap?
With online being the first and most comprehensive source of research when buying a car, the dealership’s ability to create trust online is fundamental to future business success.
Topics: Customer Experience , Technology , loyalty , dealerships , customer satisfaction , interaction , communication , digital , car purchase , sales , car sales , automotive , buyer Journey , consumers , personalisation , customer relationships , dealer , digitisation , convenience , retail , trust , transparency , website , new car