Alex Knight

Alex Knight
Alex heads up the marketing team at Autino. Alex has been working in the automotive world since the early noughties and enjoys art, the great outdoors, bikes of all types and family adventures with his three young boys...

Mind the gap

Posted by Alex Knight on 15-Dec-2020 12:00:00

Our latest research revealed that 72% of customers think it's important to communicate digitally when it comes to car servicing. Yet 82% of service advisors still reach for the phone every time. How do you bridge the gap?

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Five crucial ways to build trust online

Posted by Alex Knight on 25-Nov-2020 12:00:00

With online being the first and most comprehensive source of research when buying a car, the dealership’s ability to create trust online is fundamental to future business success.

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Topics: Customer Experience , Technology , loyalty , dealerships , customer satisfaction , interaction , communication , digital , car purchase , sales , car sales , automotive , buyer Journey , consumers , personalisation , customer relationships , dealer , digitisation , convenience , retail , trust , transparency , website , new car

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