Our insights

Informed opinions, detailed analysis and industry news for automotive retailers who want to create world-class customer experiences.

Spark Plugs Full

15 Jun 2021

Are you nailing your promotional offers?

What with lockdown and the post-lockdown surge of business, it may be that you haven’t had the time to think about promotions for a while — or needed to. And that’s fine, of course. But as competition starts to hot up, now would be a great time to revisit the topic and see whether you need to tweak your promotional strategy. Here’s why.

28 May 2021

Vehicle Visuals integrates with CustomerLounge to increase revenue for dealers

Our integration gives dealers access to more than 250 videos showing customers what different repairs and maintenance jobs involve. Sending these videos to customers effortlessly via CustomerLounge can help customers understand and agree to more repairs.

26 May 2021

Do your customers always need to talk to a human?

Let’s take a virtual tour through a typical aftersales department for a moment. The aroma of fresh coffee wafts through the office, someone drops a bag of doughnuts onto the desk — it’s their birthday — sunlight drifts through the windows. Service advisors chat happily to customers, accompanied by the gentle tapping of keyboards.

24 May 2021

Are your service advisors burning out?

As life eases back to some kind of normal, many of us are catching up with jobs we’ve not been allowed to do — or simply put off — for too long. Things like getting the dog groomed, nervously opening up for the dental hygienist or an OMG-we’re-actually-going-on-holiday last-minute car service...

10 May 2021

Proactive messaging: is yours hitting the mark?

Recently, we asked consumers to tell us about their experiences with car dealerships — the good, the bad and the ugly — and one area we homed in on was that of proactive messaging. Three quarters of service customers said it was important or very important to get reminders about future work and to be able to book it online.

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