Our insights

What with lockdown and the post-lockdown surge of business, it may be that you haven’t had the time to think about promotions for a while — or needed to. And that’s fine, of course. But as competition starts to hot up, now would be a great time to revisit the topic and see whether you need to tweak your promotional strategy. Here’s why.

Our integration gives dealers access to more than 250 videos showing customers what different repairs and maintenance jobs involve. Sending these videos to customers effortlessly via CustomerLounge can help customers understand and agree to more repairs.

Let’s take a virtual tour through a typical aftersales department for a moment. The aroma of fresh coffee wafts through the office, someone drops a bag of doughnuts onto the desk — it’s their birthday — sunlight drifts through the windows. Service advisors chat happily to customers, accompanied by the gentle tapping of keyboards.

As life eases back to some kind of normal, many of us are catching up with jobs we’ve not been allowed to do — or simply put off — for too long. Things like getting the dog groomed, nervously opening up for the dental hygienist or an OMG-we’re-actually-going-on-holiday last-minute car service...

Recently, we asked consumers to tell us about their experiences with car dealerships — the good, the bad and the ugly — and one area we homed in on was that of proactive messaging. Three quarters of service customers said it was important or very important to get reminders about future work and to be able to book it online.