Our insights

Informed opinions, detailed analysis and industry news for automotive retailers who want to create world-class customer experiences.

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03 Sep 2018

Does your DMS Have These Key Features?

An effective Dealer Management System has some pretty key features that means your processes are streamlined, your communication is optimised and you’re able to nurture and sell effortlessly.
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03 Sep 2018

"Car buyers likely to ditch dealers that get their details wrong"

I recently read an article that talked about a recent study by Marketing Delivery. It found that 57% of UK motorists said they would be less likely to purchase a new vehicle from a dealership that made an error such as their name or details of their current vehicle.
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03 Sep 2018

Strong aftersales is what develops a dealership's brand

With literally hundreds of franchise car dealerships in the UK only, it is difficult for dealers to differentiate themselves from one another. This also means that differentiation is key to stand out, especially with the changing definitions of loyalty. I’ve mentioned this stat before but it’s recent and it well worth considering- AutoLoop carried out a study called “Life After Loyalty – Learning to Embrace Customer Engagement” and found that 60% of millennial customers said they were loyal to a brand, even though they shop elsewhere. This says a lot to dealerships about their retention and means that there is a need to differentiate that is stronger than ever.
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03 Sep 2018

Understand what your car buyers want when it comes to touchpoints

45% of people want face-to-face guidance from a dealer during the car buying journey. The main elements people want guidance with is the vehicle (67%), warrantee and maintenance (68%), and finance options (37%).
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03 Sep 2018

Drive customer retention with these two loyalty gems

A study by DMEautomotive noted customers who develop a habit of maintaining their vehicle at a dealership are 86 times more likely to purchase their next vehicle from you.
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03 Sep 2018

When it comes to your CRM, don't make these mistakes

You get out of your CRM whatever you put in and without the right usage and processes, your dealership will be wasting resources. A common mistake with CRM usage, especially in dealerships, is the follow up process.Every conversation and prospect should be recorded in the CRM.
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03 Sep 2018

Dealerships: Make your buying experience as good as Amazon

The buyer’s journey and experience has changed thanks to the digital revolution. Customers are spoilt for choice and let’s be honest, they can have the majority of things with a click of a button. It’s all about convenience. So, to keep the customer happy you need to make the searching and purchasing as simple and straightforward as possible. Amazon have nailed this.
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03 Sep 2018

Customer retention tips for 2019

Customer retention is the end game- it’s what all dealerships are looking to nail and this is becoming increasingly hard. Doug Van Sach, AutoLoop’s Vice President, put it perfectly when he said, “the hard truth for dealers is most consumers have redefined what it means to be loyal in the digital age.”
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03 Sep 2018

GDPR and your dealer software

The new data protection regulation is just around the corner so everyone’s asking the question “Are you ready?”. Despite being quite ominous, the question is an important one. Dealerships hold a lot of data in their CRMs and DMSs and there needs to be a few changes before the 25th May.

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