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Informed opinions, detailed analysis and industry news for automotive retailers who want to create world-class customer experiences.

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31 Jan 2018

Customer experience: going beyond new car registrations

August 2017 saw 76,433 new car registrations according to the SMMT. With this volume, your dealership was no doubt super busy trying to close deals. But, this is just one aspect of the sale, what about customer retention? This is surely key to your revenue and growth?

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