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Software gets outdated. There’s always going to be an update or a way your dealership needs to improve. Unfortunately, this is standard procedure but there is a way to spot if your software is really right for you ahead of time. This is a quick blog that highlights a few points that I think are key when it comes to knowing if your DMS is really allowing you to reach full potential and profitability.

Hopefully your answer to the above question is “great!”. If it is, then good for you but you should read on because it could always be better. If your answer wasn’t quite so positive then welcome, this quick blog is here to help.

I know that your Dealer Management System is at the heart of your dealership so when it comes to thinking about switching your provider it’s no easy task. Your entire dealership will be comfortable with your current system and know it like the back of their hands, so the idea of new technology and change can often be met with some resistance and no doubt a bombardment of questions. Then you also have the anxiety of the whole process itself, will the data transfer correctly? What will the down time be? These are just a few common questions that will naturally spring to mind.

Before the digital age changed the way we shop, buying a car was a long process of more than five dealer visits and a lot of questions, answered mostly by the dealership.

Nothing stands still and neither does the customer landscape. Millennials are classed as people born between 1980 and 2004, and they are entering the car buying market at high speed. It’s been reported* that by 2020 Millennials are expected to capture 40% of the new car sales market.

I’ve got some questions… Your DMS is there to measure, report, input jobs and provide clarity and transparency when it comes to your internal processes and communications, right? But, what about the customer?

It’s almost 2018. Everything’s digital, everything’s multi-channel. I’ve seen so many cases where car dealerships don’t seem to be able to keep up with this and eventually, this will catch up with them.

The new data protection regulation is just around the corner so everyone’s asking the question “Are you ready?”. Despite being quite ominous, the question is an important one. Dealerships hold a lot of data in their CRMs and DMSs and there needs to be a few changes before the 25th May.

Face-to-face interactions are far less frequent in our digital world. But face-to-face interaction cannot be beaten in terms of delivering customer service, we’re all humans and have a basic need for connection and relationships. This will always be the case.