Our insights

As technology in cars becomes ever more sophisticated and more connected cars are driven on our roads, the amount of data they produce is immense. Driving behaviours which can inform offers, highly accurate service alerts and the car ‘diagnosing’ its own faults and communicating directly with the dealer or manufacturer, the possibilities are endless...

Getting in touch with customers prior to their visit is fairly common for car dealers, but communicating with a customer when their car is in the workshop can often be a different story...

Aftersales has long been the bread and butter for both independent and franchised repair outlets. How do you make sure that you're always improving the experience for your customers?

How do you deliver efficient, smooth and exemplary vehicle sales customer experience in a fast-moving, digital world and sector which is undergoing dramatic change?

Sounds simple right? Your digital services should work together with your physical workshop or forecourt. So how come customers are left having to explain themselves several times...

Digital has fundamentally changed how we buy and maintain our cars. From researching the next vehicle to comparing prices, booking test drives and servicing online. The list is pretty endless...and yet digital continues to transform our customer experience.

According to Deloitte, car dealers should be implementing the types of customer experiences that motorists are already enjoying with the likes of digital innovators such as Amazon and Apple.

Dealers have long recognised that it is the customer experience which ensures a business stands out and customer satisfaction levels have been a key business metric for decades.

Motorists who think the 50-year-old 70mph motorway speed limit needs updating to better reflect the sophistication and technology on modern cars would have been heartened to hear that raising it to 80mph might be on the horizon.