Our insights

With online being the first and most comprehensive source of research when buying a car, the dealership’s ability to create trust online is fundamental to future business success.

Today's car buying experience is now a digital one for practically everyone, with 95% of us using websites in the buying journey, and we are increasingly completing more of the process in a virtual space.

If there’s one thing operating in the aftermath of a global pandemic has taught us, it’s that customers are individuals and need to be treated as such.

With consumers already comfortable with subscription services in many areas of their lives, could their car be the next big thing?

More than ever customer experience is the key to a dealership’s success. And with the UK economy facing its biggest challenge since the 2008 financial crash, dealers will be keen to secure every piece of business possible.

The government's six month MOT extension has resulted in good news for dealers with increased demand. Being prepared and preparing customers is the best course of action to continue to spread the workload over the next few months.

With the UK’s 5G rollout now delayed following the government announcement on Huawei equipment, autonomous driving now seems even further away.

If sectors like fast-food can provide customers with a digital system that delivers convenience and enhances the customer experience, there’s no reason why automotive aftersales can’t do the same.

Post-lockdown means embracing a new way of working to accommodate customers who are looking to minimise contact outside their immediate household, and there’s much dealers can learn from other sectors.