Our insights

Informed opinions, detailed analysis and industry news for automotive retailers who want to create world-class customer experiences.

Spark Plugs Full

17 Feb 2020

How digital is transforming the automotive customer experience

Digital has fundamentally changed how we buy and maintain our cars. From researching the next vehicle to comparing prices, booking test drives and servicing online. The list is pretty endless...and yet digital continues to transform our customer experience.

24 Jan 2020

Seven steps to future proof your dealership

According to Deloitte, car dealers should be implementing the types of customer experiences that motorists are already enjoying with the likes of digital innovators such as Amazon and Apple.

23 Dec 2019

Customer experience is the differentiator, but dealers haven’t cracked it yet

Dealers have long recognised that it is the customer experience which ensures a business stands out and customer satisfaction levels have been a key business metric for decades.
80mph speed limit

17 Dec 2019

Electric cars could pave the way for an 80mph motorway speed limit

Motorists who think the 50-year-old 70mph motorway speed limit needs updating to better reflect the sophistication and technology on modern cars would have been heartened to hear that raising it to 80mph might be on the horizon.
Autonomous cars and consumers

15 Nov 2019

What do consumers think of autonomous vehicles?

If autonomous vehicles still feel like they are somewhere in the distant future, latest research shows consumers are eagerly awaiting their arrival.
Autonomous cars

30 Oct 2019

The rise of autonomous driving

When you read predictions such as that one in five miles travelled by consumers in the UK could be automated by 2030, it’s apparent change in our automotive world is both phenomenal and just a decade away.
Artboard 2

08 Oct 2019

Driving sales with Facebook

It's a better time than ever to use the social giant to boost engagement with your local community, drive more people to your website and ultimately increase enquiries and sales.
Should you install an EV charger

02 Oct 2019

Should you install an EV charger on your forecourt?

If you’re serious about staking your claim in a motoring world which is fast becoming electrified, the answer is ‘yes’.
Dealers missing out on opportunity

02 Sep 2019

Dealers still missing opportunities through inaccurate data

Research has found that a third of all data held by franchised dealers is either inaccurate or incomplete , which means they will struggle to maximise MOT and service work.

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