Our insights

Big news! Today we're announcing the new Autino product family with the launch of new logos and branding for our suite of automotive software products.

We're really excited to announce that an all-new messaging interface is coming very soon to all CustomerVue users. Our new inbox makes it easier and quicker to find the messages that count.

We’re delighted to announce that Autino is now a Microsoft Partner at Silver level for Application Development.

An effective Dealer Management System has some pretty key features that means your processes are streamlined, your communication is optimised and you’re able to nurture and sell effortlessly.

I recently read an article that talked about a recent study by Marketing Delivery. It found that 57% of UK motorists said they would be less likely to purchase a new vehicle from a dealership that made an error such as their name or details of their current vehicle.

With literally hundreds of franchise car dealerships in the UK only, it is difficult for dealers to differentiate themselves from one another. This also means that differentiation is key to stand out, especially with the changing definitions of loyalty. I’ve mentioned this stat before but it’s recent and it well worth considering- AutoLoop carried out a study called “Life After Loyalty – Learning to Embrace Customer Engagement” and found that 60% of millennial customers said they were loyal to a brand, even though they shop elsewhere. This says a lot to dealerships about their retention and means that there is a need to differentiate that is stronger than ever.

45% of people want face-to-face guidance from a dealer during the car buying journey. The main elements people want guidance with is the vehicle (67%), warrantee and maintenance (68%), and finance options (37%).

A study by DMEautomotive noted customers who develop a habit of maintaining their vehicle at a dealership are 86 times more likely to purchase their next vehicle from you.

You get out of your CRM whatever you put in and without the right usage and processes, your dealership will be wasting resources. A common mistake with CRM usage, especially in dealerships, is the follow up process.Every conversation and prospect should be recorded in the CRM.