10 Jul 2018
I know that your Dealer Management System is at the heart of your dealership so when it comes to thinking about switching your provider it’s no easy task. Your entire dealership will be comfortable with your current system and know it like the back of their hands, so the idea of new technology and change can often be met with some resistance and no doubt a bombardment of questions. Then you also have the anxiety of the whole process itself, will the data transfer correctly? What will the down time be? These are just a few common questions that will naturally spring to mind.
The fundamental reason you’ll be considering the switch or upgrade is to enhance your productivity, communication, performance, efficiency and to increase your ability to keep your customers happy. So, what’s the best option?
Well let’s be totally honest, outdated technology doesn’t help anyone, does it? Yes, new technology brings change which naturally will cause anxiety and pushback, but this shouldn’t matter or influence the decision. If you have the option of acquiring new technology that helps your dealership enhance productivity, communication, performance, efficiency and customer retention, then it’s quite clearly a no brainer.
Your focus to achieve the above should be to find a provider that truly understands your dealership and your needs. You're looking to build a lasting relationship so they should be able to provide you with options to achieve your business goals, the outcome shouldn’t be an upgrade every time, if there is an opportunity to integrate new systems to your current DMS then that should be explored too. What I’m trying to get across is don’t hold your dealership back, support it and proactively enhance it but don’t feel stuck, restricted with your options.
There are a number of providers out there, your job is finding the right one, if they are as good as they say they are they won’t have a short-term vision and be focused on the quick sale. It will be quite the opposite- they’ll take the time to understand your dealership’s needs and help you grow through their services, that’s long-term thing thinking and is the kind of relationship you want.
We live in a digital world and technology is at the fingertips of your audience, so this means your dealership needs to be up to speed, if not cutting edge. Ultimately you need to have the tools in place to remain competitive and to keep your customers happy and increase your retention rates. Don’t be restricted by one provider or hold back your dealership with legacy technology, find providers that understand your dealership needs and can give you the correct solutions. Your task here is to find them.