03 Sep 2018
I’ve said it before, the DMS will be the heart of your dealership. But, what I want to know is, does it match your expectations?
Is your DMS:
Ok, that’s a lot of questions. But surely every dealership should (in an ideal world) have a system that gives an all-encompassing overview of their business? A one stop shop if you will.
Now don’t get me wrong, there is a lot of choice within the market place for dealers but it seems no single provider is offering this sort of product. But having said that, there are so many additional software plugins available that overcome this pain point, so what’s the problem? Data Alignment!
Ian Godbold, marketing and CRM director at Cambria Automobiles said “ With DMS systems, you often can’t plug in data. When you can , it doesn’t do exactly what you want it to- that’s my biggest challenge.”
Ian makes a valid point, plus how many plugins can a DMS handle? Surely the software providers can see the market is crying out for a solution?
Well Godbold went on to mention that Cambria has looked into building its own plug-ins which he has described as a “huge challenge”. I have to take my hat off to the guys at Cambria for this approach but at the same time as an industry professional who is passionate about driving innovation within the automotive industry, it’s alarming.
All dealerships must evolve with time if they want to remain competitive and have the ability to service and communicate with their target audience. But they can only do this if they have the right tools at their disposal.
I’d love to hear more from fellow professionals about their DMS and any issue they would love to have resolved. So, let’s talk!