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How to use big data to influence your customers

Jon Oxtoby

Jon Oxtoby

24 Sep 2021

Are you taking advantage of big data within your dealership?

Chances are you use data to inform car design or technologies within the dealership, but what about your customers?

A study carried out by Maritz CX found that the average car dealership would profit the equivalent of an extra £80,600 a year by making customer experience a top priority. It’s a wonder then, why the extortionate amount of data available isn’t being fully utilised by car dealerships to address this issue.

Data drives customer experience

Surprisingly, it's rare to see dealers taking full advantage of data, especially considering how much it can improve processes internally and with customers, respectively.

A recent Autotrader study revealed that 72% of customers would visit dealerships more often if the buying process was improved. So, why aren’t car dealerships doing the obvious?

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