B2B Selling Strategy... Shudder

Posted by Nathan Elliott on 03-Sep-2018 12:00:00

B2B Selling Strategy- A discussion point that came up at a convention recently. The phrase alone left me cold. In 20 years of selling I’ve taken a number of prescribed selling courses, apparently honing my skills in modern selling. After applying and adapting these skills over hundreds of sales meetings I’m convinced that by far the most critical element is almost completely lost on all course providers.

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Topics: Technology , communication , selling , b2b , sales , customer relationships

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