Are you nailing your promotional offers?

Posted by Jon Oxtoby on 15-Jun-2021 12:00:00

What with lockdown and the post-lockdown surge of business, it may be that you haven’t had the time to think about promotions for a while — or needed to. And that’s fine, of course. But as competition starts to hot up, now would be a great time to revisit the topic and see whether you need to tweak your promotional strategy. Here’s why.

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Topics: Technology , Customerlounge , Customer Experience , dealerships , interaction , communication , Aftersales , personalisation , customer relationships , digitisation , automation , buyer Journey , service

Do your customers always need to talk to a human?

Posted by Jon Oxtoby on 26-May-2021 12:00:00

Let’s take a virtual tour through a typical aftersales department for a moment. The aroma of fresh coffee wafts through the office, someone drops a bag of doughnuts onto the desk — it’s their birthday — sunlight drifts through the windows. Service advisors chat happily to customers, accompanied by the gentle tapping of keyboards.

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Topics: Customer Experience , customer satisfaction , loyalty , automotive , dealerships , communication , Aftersales , customer relationships , service , digitisation , automation

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