Driving invisible service in aftersales

Posted by Alex Knight on 17-Jun-2019 12:00:00

We take a look at how the automotive repair market should consider applying lessons from digital retailers to enhance the service they provide to motorists.

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Topics: Customer Experience , digital , automotive , Aftersales , customer relationships , digitisation , service , retail , millenials , customer journey

Millennials will buy cars if you sell to them on their terms

Posted by Nathan Elliott on 03-Jan-2019 12:00:00

Millennials. If you google the term you will get a number of different descriptions but Millennials are people who are born from 2001 onwards. As I’m classed as a generation Y it’s safe to say I feel old! But jokes aside, there is common misconception of Millennials- they are tight! Well Ally Bank reported that millennials are not buying cars less often than baby boomers or members of Generation X. They are saving money for longer periods before purchasing.

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Topics: Technology , dealerships , millenials , car purchase , selling , buying , car buying , finance

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